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Social Media Optimization

Social Media Optimization

social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are “liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

Social Media Optimization Services at Adigital.marketing

We at Adigital.marketing understand and take care of your SMO needs for customization. We help you integrate all requisite factors specific to your organizational location, target audience and nature of business into your web presence. . Our appealing profiles target various social media platforms and develop an engaging environment of followers and fans for your networking profile.

Our skilled team of SMO experts is proficient in creating positive vibes, developing new leads and channeling enhanced traffic to your website.  We aim to leverage the power packed features of social media networking and marketing and create your own loyal community of clients and users.